About Sproutly Social
Social media that finally feels strategic, consistent, and under control.
Sproutly is a fractional social team for brands that want content to feel intentional, story-led, and aligned with the future they are building. Not another task someone tries to squeeze in.
Built for brands that are ready to treat social like a core channel, not an afterthought.
Most teams aren’t short on ideas. They’re short on a system.
Inside growing brands, social often lives at the bottom of the list. Someone posts when they have time. Strategy lives in a document no one checks. Content feels disconnected from what the business is building.
The result is a busy feed that does not feel like a true extension of the brand. Social becomes the loudest thing in the room without doing the job it should for marketing, sales, or community.
Our clients come to us when they are tired of quick fixes and guessing. They stay because social finally feels clear, manageable, and strategic.
The chaos
Reactive posts, last minute scrambles, and no one sure what is planned next week.
The cost
Time, energy, and opportunities lost when social does not connect to real business goals.
The opportunity
A calm operating system that lets your brand show up with intention, every month.
The way we see social
Social should not be a noisy add-on. It should be a clear extension of your brand, your people, and the momentum you are building everywhere else in the business.
For us, the win is not more posts. It is the right content, in the right places, at a rhythm your team can sustain.
Strategy before content
Ideas matter most when they ladder up to clear business goals and a strong brand direction.
People-first storytelling
We tell human stories that feel natural for your team and honest to your brand.
Systems that simplify
Repeatable systems replace “who has time this week” and last minute scrambles.
Quality without chaos
Planned shoots, clean calendars, and calm approvals instead of constant firefighting.
Your social operating system
A calm, structured rhythm replaces the guesswork. Every engagement follows the same backbone, adapted to your brand and stage of growth.
Who we are built for
We work best with brands that are ready to treat social as a long-term asset instead of a short-term experiment.
Growing teams at capacity
A team carrying social on the side
You have marketing in-house, but no one has the time or structure to own social properly. You want a partner who can bring strategy, content, and systems together.
Founder-led brands
A founder who is tired of doing it alone
You care deeply about how your brand shows up online but are done scripting, filming, and posting on repeat without support.
Multi location brands
A brand that needs one clear standard
Each location is doing its own thing. You want a unified system so social feels on brand across every market, without burning people out.
Teams ready for a social department
A brand that needs end-to-end support
You are past one-off shoots and scattered freelancers. You want a fractional department for strategy, production, editing, posting, and reporting.
If you recognize your world here, you are in the right place.
A few of the outcomes we have helped teams create.
What this looks like in practice
Behind every project is the same goal: make social simple, sustainable, and strategic. These collaborations show the full picture, not just one lucky post.
Case Study
From scattered channels to a clear system
Before
APIRG’s social channels felt scattered and hard to manage. They were running three disconnected accounts with overlapping audiences, limited capacity, and no clear content direction. Posts went out, but no one could tell if they were supporting the organization’s work.
They needed one clear home for their story, simple guidelines for student-led content, and a system that would last beyond our engagement.
What we focused on
- Full audit of existing channels and audience touchpoints.
- Consolidation of three accounts into one unified brand system.
- Content pillars and light guardrails for student-led storytelling.
- Training their team on simple, sustainable content workflows.
Results
“Sproutly Social helped me create a clear content strategy, refine our brand, and stay efficient. The return on investment has been outstanding.”
Case Study
Turning a launch into long-term momentum
Before
For Siu Yeh’s debut as Edmonton’s newest late-night restaurant, we came on as their full social media department from pre launch through opening.
The concept was strong, but the team needed a way to build anticipation, tell their story, and show up consistently online while they focused on operations.
They wanted launch content that would carry beyond opening week, not a spike of attention that dropped off once the doors were open.
What we focused on
- Positioning and messaging for a late-night concept with heart.
- Pre launch content that built anticipation instead of noise.
- On site production days for story-driven video and photo.
- A rhythm of posts, stories, and community engagement through launch.
Results
Want a deeper look at how this shows up across different industries and stages of growth?
Explore more work →Leadership and team
Sproutly is led by co-founders Liku and Caleb, who combine brand strategy, creative direction, operations, and client experience into one clear vision for how social should feel behind the scenes.
Around that core is a growing team of strategists, editors, producers, and account leads who bring depth across hospitality, lifestyle, nonprofit, and service based brands. Clients work with a dedicated team, not a rotating cast of freelancers.
Not sure what support you actually need?
The fastest way to get clarity is to start with a few questions. We’ll point you to the right starting point based on your goals, your capacity, and what’s getting in the way right now.
If a full management partnership makes sense, you’ll know. If it doesn’t yet, you’ll get a clearer next step to build toward it.