We're not an agency.
We're your social department.
Sproutly is a fractional social media department. We handle the strategy, the production, and the execution from start to finish, so you can focus on running your business.
Find your fit →Senior-led. Fully dedicated. Built to run your social department.
Around every client engagement is a dedicated team of strategists, editors, producers, and account leads who bring depth across a range of industries and brand types. Clients work with the same team, not a rotating cast of freelancers.
Sproutly is led by co-founders Liku and Caleb, who combine brand strategy, creative direction, operations, and client experience into one clear vision for how social should feel behind the scenes.
Liku leads strategy, creative direction, and storytelling. She builds the content system, writes the briefs, and makes sure every post actually reflects the brand.
Caleb runs operations, systems, and client experience. He makes sure the process is tight, the reporting is clear, and the business side of the engagement never becomes your problem to manage.
Most businesses think they need to hire to solve this problem.
A social media strategist. A creative director. A video editor. A community manager. A production team. That is five job postings, five rounds of interviews, five onboarding processes, and months of training before anyone is operating at full capacity. Add the salary overhead, employer costs, and the management time required to keep everyone aligned, and you are looking at a significant investment before a single piece of content goes live, with no guarantee the strategy holds it all together.
Sproutly is a different structure entirely. For less than the cost of a single full-time hire, you get the strategy, the production, the editing, the community management, and the reporting. One team, one retainer, working like an internal department from day one.
The strategy is built before a single post goes live. We learn your business, audit your current presence, and develop a content plan tied to real goals. Every brief, every script, every caption traces back to that plan.
Senior leadership is actively involved in every engagement, not just at the pitch. Your account does not get handed to a junior coordinator after onboarding. The people who understand your brand are the ones doing the work.
Most agencies need you to supply footage, approve briefs, and manage back-and-forth. Sproutly shows up, shoots, scripts, edits, captions, schedules, and reports. We build the brief. We create the strategy. Your only job is to run your business.
You work with the same team month after month, people who know your brand, your audience, and your goals. Not a rotating cast of freelancers brought in per project, each starting from scratch.
To replicate what Sproutly delivers internally, you would need to hire across multiple roles. That is months of recruiting, onboarding, and training before anyone is productive, and that is before you factor in salaries, employer costs, or the overhead of managing a team. We are one retainer.
Not from one lucky reel.
From clear strategy, planned content, and a rhythm that keeps going. These numbers came from showing up with a plan, month after month.
Organic views across Instagram and TikTok For a new Edmonton restaurant in 8 months, starting from zero following.
Engagement growth For a hospitality brand in the first three months of consistent, story-led content.
Volunteer base For a U of A affiliated nonprofit after overhauling their content system and social strategy.
Read the full story behind these numbers → Case studies
Not sure where you fit?
Answer five quick questions and we'll point you toward the right starting point. Whether that's a full management partnership, a content day, or a strategy session.