Social media management

Two ways to stop guessing what to post and hand social off to a team that lives in it every day.

Foundation

Best for brands that can capture content internally but need strategy and execution.

You're already showing up, posting when you can, and capturing content on your own, but it's not landing the way it should. You need a clear strategy and a team to handle the planning, editing, scheduling, and reporting.

  • You film, we do the rest: We give you clear monthly filming direction, then turn your footage into polished social content.
  • Social strategy and content planning: We build your content pillars, monthly plan, and posting direction so your content supports the bigger picture.
  • Monthly filming guidance: We tell you exactly what to capture, how to film it, and what moments we need from your team.
  • Short-form video editing: You send us the footage, and we turn it into clean, platform-ready videos.
  • Captions, scheduling, and publishing: We write the captions, prepare the posts, and keep your content going out consistently.
  • Reporting and next steps: We show what worked, what did not, and what we are adjusting next.

Our social media management plans have a six month minimum so there is enough time to build a proper system and see results. For brands that want the strongest runway, we recommend a twelve month partnership.

What's included

Growth and Foundation cover the same core backbone, tailored to different levels of support and production involvement.

Growth
Foundation
Fit and capacity
Ideal fit
You want premium content and don’t have the internal capacity to produce it. You need a team that comes to you, creates it, and runs it end to end.
You’re already posting but it’s inconsistent and not converting. You can film your own content and want a strategy and team to make it count.
Primary platforms managed These are the primary channels we manage day to day, including posting, optimization, and reporting. We can still support other platforms with repurposed content where it makes sense.
Three to four
One to two
Content production Growth includes full-service content production on site. Foundation relies on footage you capture with Sproutly direction.
Full-service content production.
Client-filmed content with Sproutly direction.
On-site filming included On-site filming means we arrive with a clear production plan and capture the content for you. This is ideal when you want higher production value or your team does not have capacity to film regularly.
yes
No
Strategy and execution
Account audit
yes
yes
Strategy creation
yes
yes
Scripting and shot list We write the talking points, on-screen direction, and shot-by-shot plan for each piece of content so filming runs smoothly and nothing important gets missed.
yes
yes
Editing All footage is edited, captioned, and formatted for each platform before it is scheduled. Nothing goes live unpolished.
yes
yes
Monthly content calendar
yes
yes
Captions, scheduling, and publishing
yes
yes
Management and reporting
Community engagement We monitor routine engagement, respond to appropriate comments, and flag anything sensitive or client-specific for your team. Direct message management, customer service, crisis communications, and sales inbox handling are not included unless scoped separately.
yes
yes
Monthly reporting Both plans include monthly reporting. Growth adds a live walkthrough call so you can ask questions and understand the why behind the numbers.
Live walkthrough call covering what worked, why, and what is coming next.
Clean written report with key numbers and what we are changing next.

Growth

  • Fit and capacity
  • You want premium content and don't have the internal capacity to produce it. You need a team that comes to you, creates it, and runs it end to end.
  • Primary platforms managed: Three to four
  • Content production: Full-service content production.
  • On-site filming included: ✔
  • Strategy and execution
  • Account audit: ✔
  • Strategy creation: ✔
  • Scripting and shot list: ✔
  • Editing: ✔
  • Monthly content calendar: ✔
  • Captions, scheduling, and publishing: ✔
  • Management and reporting
  • Community engagement: ✔
  • Monthly reporting: Live walkthrough call covering what worked, why, and what is coming next.

Foundation

  • Fit and capacity
  • You're already posting but it's inconsistent and not converting. You can film your own content and want a strategy and team to make it count.
  • Primary platforms managed: One to two
  • Content production: Client-filmed content with Sproutly direction.
  • On-site filming included: No
  • Strategy and execution
  • Account audit: ✔
  • Strategy creation: ✔
  • Scripting and shot list: ✔
  • Editing: ✔
  • Monthly content calendar: ✔
  • Captions, scheduling, and publishing: ✔
  • Management and reporting
  • Community engagement: ✔
  • Monthly reporting: Clean written report with key numbers and what we are changing next.

Both plans include strategy, editing, scheduling, community management, and reporting. The main difference is who captures the content and how many platforms we manage.

Not sure which package fits?

Answer a few quick questions and we will point you to the right starting point.

Find your fit →

Results from doing it properly

These did not come from one lucky reel. They came from showing up with a plan, month after month.

+700%

Engagement growth for a new Edmonton restaurant in the first three months, starting from zero audience.

2×

A nonprofit associated with the University of Alberta doubled their volunteer base after overhauling their social strategy and content system.

1.1M+

Organic views across Instagram and TikTok in eight months for a restaurant that launched with no content library and no following.

Results vary by client, but the pattern is consistent: strategy, consistency, and better content systems compound over time.

See our client results →

The awareness of our brand has increased by a lot since working with Caleb and Liku. Working with Sproutly is never a dull moment. Couldn't be happier with our choice.

Hanson, Co-Owner, Siu YehRestaurant launch and ongoing social management

Sproutly Social helped me create a clear content strategy, refine our brand, and stay efficient. The return on investment has been outstanding.

Salem, Communications Team, APIRGNonprofit strategy and content system

What it's like to work together

A clear operating rhythm from strategy to publishing, so social stops depending on last-minute ideas.

01
Strategy foundation

Brand deep dive

We learn your story, audience, goals, offers, and what has or has not worked before.

02
Monthly plan

Content system

We turn that context into content pillars, monthly themes, and a clear plan for what gets created.

03
Content creation

Production or capture

Your team captures content with our direction, or we come on site and handle production.

04
Execution

Scheduling and community

We prepare, schedule, publish, and monitor the content so your brand stays active.

05
Improvement loop

Review and refine

We review performance, identify what is working, and adjust the next cycle so the work compounds.

Other ways to work with us

Not ready for a full management partnership yet? These are built for specific moments, in-house teams, or when you need a focused starting point.

Best for: content library

Content production days

One dedicated shoot day that fills your content calendar for weeks. You bring the vision, we bring the crew, the shot list, and the edited content.

Learn more → Best for: launches and live moments

Event coverage

Openings, launches, activations, and corporate events captured for social from the ground up. Half-day, full-day, and same-day story options available.

Learn more → Best for: strategy before support

Strategy consulting

Stop guessing and get a clear plan from an expert. A focused session built around your business, your audience, and what to do first.

Learn more →

FAQs

If you are asking these questions, you are not alone.

Working with Sproutly

What is the difference between Foundation and Growth?
The main difference is production. With Foundation, you capture your own footage and we handle everything from there: strategy, editing, captions, scheduling, and reporting. With Growth, we come to you. Our team shows up on site monthly to plan and run the shoot so your team is not responsible for producing the content internally. Growth also includes more platforms and a monthly results walkthrough call.
How does onboarding work?
Once paperwork is signed, the setup fee is settled, and the required intake, access, brand assets, and point person are in place, we start onboarding. We review your intake form, audit your current social presence, set up the workflow, confirm your approver, and build your content pillars, first calendar, and production or filming plan. First content timing depends on how quickly onboarding inputs are completed and whether filming or production is ready to schedule.
How soon could we actually be up and running?
We can usually begin onboarding once the agreement is signed, the setup fee is settled, and your intake form, access, brand assets, and point person are in place. First content timing depends on how quickly those pieces are completed and whether filming or production is ready to schedule.
How much time will this take from our team each month?
Once we are rolling, most clients spend one to two hours a month with us on reviews and planning. There is more time involved around shoots and approvals, especially at the beginning, but we design the process to take as much work off your plate as possible.
What do you need from us to do your best work?
Brand assets, access to your channels, clarity on your goals, and a point person we can talk to regularly. For shoots we will also provide a detailed brief in advance so the day runs smoothly and nothing important gets missed.

Terms and billing

Is there a setup fee?
Yes. Every social media management partnership includes a setup fee before onboarding begins. The amount can vary based on the package and current scope, so we confirm it clearly before anything is signed. It covers the strategy audit, intake review, access and systems setup, content framework, onboarding preparation, and first content or production plan. It is separate from the monthly management fee and is not refundable once paid.
How long do we need to commit?
For social media management, we have a six month minimum so there is enough time to build a proper system and see results. For brands that want the strongest runway, we recommend a twelve month partnership.
What happens when the minimum term ends?
Before your minimum term ends, we review performance, talk through what makes sense next, and make sure the next phase is clear. Social media management retainers are structured to renew unless valid written non-renewal notice is provided, so we do not leave the renewal decision to the last minute.

Scope and services

Do you work with medical or healthcare businesses?
Yes. We work across a wide range of industries including healthcare and elective medical. We understand the compliance considerations and build content that is professional, trust-building, and results-focused. Clients remain responsible for final compliance review before content is approved or published.
Do you run ads or just organic content?
We focus on organic content first. Most clients spend at least six months building a strong content foundation before paid advertising makes sense. After that runway, paid advertising is something we can explore together based on what has been working organically, but it would be scoped separately and is not included by default.
What if we are not ready for full management yet?
We can start with a content day, event coverage, or a strategy consulting session and use that work to see whether a longer term partnership makes sense.

Not sure where you fit yet?

Answer a few quick questions and we will point you to the right starting point, whether that is a conversation, a content day, or a strategy session.

Find your fit →