Social media management

Two ways to stop guessing what to post and hand social off to a team that lives in it every day.

Foundation

You're already showing up, posting when you can, capturing content on your phone, but it's not landing the way it should. You need a clear strategy and a team to handle everything except the filming.

  • We build a social strategy so everything we post supports your wider goals.
  • We tell you exactly what to film each month so you are never staring at a blank screen.
  • You send us the footage and we turn it into short, scroll-stopping videos.
  • We write captions, post for you, and keep a steady rhythm on one to two main platforms.
  • Each month we share what worked, what did not, and what we are changing next.

Our social media management plans have a six month minimum so there is enough time to build a proper system and see results. Most clients choose to start with a twelve month partnership.

What's included

Foundation and Growth cover the same core backbone, tailored to different levels of support and production involvement.

Foundation
Growth
Ideal fit
You’re already posting but it’s inconsistent and not converting. You can film your own content and want a strategy and team to make it count.
You want premium content and don’t have the internal capacity to produce it. You need a team that comes to you, creates it, and runs it end to end.
Platforms we own These are the primary channels we manage day to day, including posting, optimisation, and reporting. We can still support other platforms with repurposed content where it makes sense.
One to two
Three to four
Content production Foundation relies on footage you capture. Growth means we come to you monthly with a full crew and shot list.
You film in house.
We come to you monthly for a full production shoot.
Monthly reporting Both plans include monthly reporting. Growth adds a live walkthrough call so you can ask questions and understand the why behind the numbers.
Clean written report with key numbers and what we are changing next.
Live walkthrough call covering what worked, why, and what is coming next.
We film for you Filming means we are on site with a clear shot list, not just asking for clips. This is ideal when you want higher production value or your team does not have capacity to capture content regularly.
No
yes
Account audit
yes
yes
Strategy creation
yes
yes
Scripting and shot list We write the talking points, on-screen direction, and shot-by-shot plan for each piece of content so filming runs smoothly and nothing important gets missed.
yes
yes
Editing All footage is edited, captioned, and formatted for each platform before it is scheduled. Nothing goes live unpolished.
yes
yes
Monthly content calendar
yes
yes
Done for you posting
yes
yes
Community engagement We monitor and respond to comments and messages on your channels so your audience feels heard and your brand stays active between posts.
yes
yes

Foundation

  • You're already posting but it's inconsistent and not converting. You can film your own content and want a strategy and team to make it count.
  • Platforms we own: One to two
  • Content production: You film in house.
  • Monthly reporting: Clean written report with key numbers and what we are changing next.
  • We film for you: No
  • Account audit: ✔
  • Strategy creation: ✔
  • Scripting and shot list: ✔
  • Editing: ✔
  • Monthly content calendar: ✔
  • Done for you posting: ✔
  • Community engagement: ✔

Growth

  • You want premium content and don't have the internal capacity to produce it. You need a team that comes to you, creates it, and runs it end to end.
  • Platforms we own: Three to four
  • Content production: We come to you monthly for a full production shoot.
  • Monthly reporting: Live walkthrough call covering what worked, why, and what is coming next.
  • We film for you: ✔
  • Account audit: ✔
  • Strategy creation: ✔
  • Scripting and shot list: ✔
  • Editing: ✔
  • Monthly content calendar: ✔
  • Done for you posting: ✔
  • Community engagement: ✔

Both plans are full management packages.

Results from doing it properly

These did not come from one lucky reel. They came from showing up with a plan, month after month.

+700%

Engagement growth for a new Edmonton restaurant in the first three months, starting from zero audience.

2×

A nonprofit associated with the University of Alberta doubled their volunteer base after overhauling their social strategy and content system.

1.1M+

Organic views across Instagram and TikTok in eight months for a restaurant that launched with no content library and no following.

See our client results →

The awareness of our brand has increased by a lot since working with Caleb and Liku. Working with Sproutly is never a dull moment. Couldn't be happier with our choice.

Hanson, Co-Owner, Siu Yeh

Sproutly Social helped me create a clear content strategy, refine our brand, and stay efficient. The return on investment has been outstanding.

Salem, Communications Team, APIRG

What it's like to work together

A clear plan, clear roles, and regular check-ins so social stops being the thing that gets pushed to later.

01

We deep dive into your brand

We learn your story, audience, and goals so we can show up as you online and build a plan that fits your world, not a generic template.

02

From ideas to a plan

We turn themes and context into a clear monthly content plan with a north star for every post, so nothing goes live without purpose.

03

Content roll out

We either guide your team through filming or schedule our first shoot, then deliver the first round of polished edits ready to post.

04

Show up and stay active

We roll content out on your channels, keep a steady rhythm, and engage with your community so your brand feels present every day.

05

Review, refine, repeat

Each month we look at what worked, what surprised us, and what to improve so the work compounds and gets stronger over time.

Other ways to work with us

Not ready for a full management partnership yet? These are built for specific moments, in-house teams, or when you need a focused starting point.

Content production days

One dedicated shoot day that fills your content calendar for weeks. You bring the vision, we bring the crew, the shot list, and the edited content.

Learn more →

Event coverage

Openings, launches, and corporate events captured for social from the ground up. Half-day, full-day, and same-day story options available.

Learn more →

Strategy consulting

Stop guessing and get a clear plan from an expert. A focused session built around your business, your audience, and what to do first.

Learn more →

FAQs

If you are asking these questions, you are not alone.

What is the difference between Foundation and Growth?
The main difference is production. With Foundation, you capture your own footage and we handle everything from there: strategy, editing, captions, scheduling, and reporting. With Growth, we come to you. Our team shows up on site monthly to plan and run the shoot so you do not have to think about content creation at all. Growth also includes more platforms and a monthly results walkthrough call.
How soon could we actually be up and running?
Usually within one to two weeks of signing. We move faster when you already have brand assets, logins, and a clear point person on your team.
How long do we need to commit?
For social media management, we have a six month minimum so there is enough time to build a proper system and see results. Most clients choose to start with a twelve month partnership.
What happens when the minimum term ends?
We will reach out before your term ends to talk through results and what makes sense next. If you want to continue, we will send a new agreement to sign. If the work is doing its job, the decision is usually straightforward.
Do you work with medical or healthcare businesses?
Yes. We work across a wide range of industries including healthcare and elective medical. We understand the compliance considerations and build content that is professional, trust-building, and results-focused.
Do you run ads or just organic content?
We focus on organic content first. Most clients spend at least six months building a strong content foundation before paid advertising makes sense. After that runway, paid advertising is something we can explore together based on what has been working organically.
How much time will this take from our team each month?
Once we are rolling, most clients spend one to two hours a month with us on reviews and planning. There is more time involved around shoots and approvals, especially at the beginning, but we design the process to take as much work off your plate as possible.
What do you need from us to do your best work?
Brand assets, access to your channels, clarity on your goals, and a point person we can talk to regularly. For shoots we will also provide a detailed brief in advance so the day runs smoothly and nothing important gets missed.
What if we are not ready for full management yet?
We can start with a content day, event coverage, or a strategy consulting session and use that work to see whether a longer term partnership makes sense.
How does onboarding work?
Once paperwork is signed and your onboarding fee is settled, we kick off with a strategy intake session where we go deep on your brand, audience, goals, and what has and has not worked before. From there we build your content pillars, first calendar, and production plan. Most clients are publishing within two weeks of signing.

Not sure where you fit yet?

Answer five quick questions and we will point you to the right starting point, whether that is a conversation, a content day, or a strategy session.

Find your fit →