Privacy Policy
Last Updated: June 7, 2026
Introduction
Sproutly Social Inc. (“Sproutly,” “we,” “our,” or “us”) is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use our website, complete our forms or interactive tools, communicate with us, or use our services.
This Privacy Policy is intended to reflect our obligations under applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and Canada’s Anti-Spam Legislation (CASL), where applicable.
By using our website, submitting information to us, or using our services, you acknowledge that we may collect, use, and disclose personal information as described in this Privacy Policy.
Information We Collect
We may collect personal information directly from you, automatically through our website, or from third-party tools and service providers we use to operate our business.
Information we collect may include:
Personal contact information, such as your name, email address, phone number, business name, role, and mailing or billing address.
Business and inquiry information, such as your company, industry, location, revenue range, social media activity, marketing needs, service interests, goals, challenges, and information you submit through contact forms, lead forms, downloads, quizzes, audits, questionnaires, or scorecards.
Payment and billing information. When you pay an invoice, save a payment method, or set up recurring billing, payment information is processed through our third-party payment processor, Stripe. We may receive limited billing information such as your name, billing address, email address, payment method type, last four digits, expiry date, transaction status, and payment history. We do not store full credit card numbers or full banking credentials on our own systems. If you authorize us to enter payment information on your behalf, we enter it directly into Stripe and do not record or store the full payment details elsewhere.
Technical and usage information, such as IP address, browser type, device type, operating system, referring pages, pages visited, links clicked, time spent on site, and other website analytics information.
Cookies and tracking information, including information collected through cookies, pixels, tags, analytics tools, and similar technologies.
Client service information, such as brand assets, social media handles, account access details, intake form responses, project information, approvals, feedback, communications, content references, and other information needed to perform our services.
Derived information, such as summary scores, segments, fit categories, or internal notes created from information you provide or from your use of our website, forms, interactive tools, or services.
How We Use Personal Information
We may use personal information for the following purposes:
To respond to inquiries and communicate with you.
To provide, manage, and improve our website and services.
To process payments, issue invoices, manage billing, and maintain payment records.
To set up and manage client accounts, onboarding, billing profiles, project files, approvals, and service workflows.
To deliver resources, quiz results, scorecard results, audit outputs, recommendations, or follow-up communications you request.
To understand prospective client needs and evaluate whether Sproutly may be a fit.
To personalize communications, resources, and follow-up based on your business, industry, submitted information, or scorecard results.
To send marketing communications where we have consent or another lawful basis to do so.
To analyze website usage, improve content, improve forms and interactive tools, and understand trends.
To protect the security and integrity of our website, systems, payment processes, client work, and business operations.
To prevent fraud, manage disputes, enforce agreements, and comply with legal, accounting, tax, regulatory, and business record obligations.
To develop internal systems, templates, workflows, reporting, benchmarks, and service improvements.
AI-Assisted Tools
Sproutly may use artificial intelligence tools and other software tools to support internal research, drafting, ideation, content planning, reporting, workflow development, analysis, and service delivery.
Where personal information or confidential client information is processed through AI-assisted tools, we use reasonable internal safeguards designed to limit the input of identifiable information except where reasonably necessary for the relevant purpose. Where practical, we use business-grade tools that are designed not to train public models on customer inputs.
AI-assisted outputs used in client-facing work are reviewed by a Sproutly team member before being shared externally. AI tools support our work, but they do not replace Sproutly’s professional judgment or human review.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to support website functionality, improve user experience, analyze website traffic, and understand how visitors interact with our content.
These technologies may include:
Essential cookies needed for website functionality.
Analytics cookies used to understand website performance and usage trends.
Marketing or tracking cookies used to measure campaigns, personalize content, or support advertising.
You may manage cookies through your browser settings. Some website features may not function properly if cookies are disabled. Where legally required, we will provide additional cookie notice or consent options.
How We Share Personal Information
We do not sell personal information.
We may disclose personal information to the following categories of third parties where reasonably necessary for the purposes described in this Privacy Policy:
Payment processors, including Stripe, for invoicing, payment processing, payment method storage, subscription billing, receipts, and payment records.
Website hosting, form, quiz, scorecard, and automation providers.
Customer relationship management, email marketing, and communication platforms.
Analytics providers that help us understand website performance and user activity.
Cloud storage, file management, project management, scheduling, and workflow tools.
Professional advisors, such as accountants, bookkeepers, lawyers, consultants, insurers, or auditors.
Service providers that support our business operations, client delivery, marketing, administration, security, and technical systems.
Legal, regulatory, law enforcement, or government authorities where required or permitted by law.
Third parties involved in a business transaction, such as a merger, financing, sale, restructuring, or transfer of assets, subject to appropriate confidentiality protections.
Other third parties with your consent or as otherwise permitted or required by law.
We require service providers to use personal information only for the purposes for which it was provided and to maintain appropriate safeguards, subject to their own legal obligations and service terms.
International Data Transfers
Some of our service providers may store or process personal information outside Canada, including in the United States or other jurisdictions.
When personal information is transferred outside Canada, it may be subject to the laws of the jurisdiction where it is stored or processed, including lawful access requests by courts, law enforcement, regulators, or government authorities in that jurisdiction.
By submitting information to us or using our website or services, you understand that your information may be processed outside Canada where our service providers operate.
Security Safeguards
We use reasonable technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, loss, theft, alteration, or misuse.
These safeguards may include secure third-party platforms, access controls, password management tools, multi-factor authentication where appropriate, internal access limits, and secure payment processing through Stripe.
No method of transmission, processing, or storage is completely secure. We cannot guarantee absolute security.
Privacy Breach Notification
If we become aware of a breach of security safeguards involving personal information under our control, we will assess the breach and take steps we consider reasonable in the circumstances.
Where legally required, including where a breach creates a real risk of significant harm, we will notify affected individuals, applicable privacy regulators, and any other required parties in accordance with applicable law. Notifications may include information about the nature of the breach, the information involved, steps taken to reduce risk, and steps individuals may take to protect themselves.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain business records, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, enforce agreements, and support business continuity.
Different categories of information may be retained for different periods. For example, client agreements, invoices, payment records, tax records, and dispute-related records may be retained longer than website inquiry records or marketing form submissions where required for business, legal, accounting, or regulatory purposes.
When personal information is no longer required, we will delete, anonymize, or securely dispose of it using reasonable safeguards.
Marketing Communications and CASL
Where permitted by law, we may send you electronic communications, including responses to your inquiries, resources you requested, service-related messages, billing notices, administrative messages, and marketing communications.
We send commercial electronic messages only where we have consent or another lawful basis to do so. Marketing emails will include an unsubscribe mechanism where required. You may unsubscribe from marketing communications at any time by using the unsubscribe link included in those messages or by contacting us at legal@sproutlysocial.com.
Unsubscribing from marketing communications does not prevent us from sending transactional, administrative, billing, legal, or service-related communications.
Your Choices and Rights
Subject to applicable law, you may have the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Withdraw consent for certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice.
Request deletion of certain personal information, subject to our legal, business, tax, accounting, dispute, and service obligations.
Ask questions about our privacy practices.
File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta, where applicable.
To make a privacy request, contact us at legal@sproutlysocial.com. We may need to verify your identity before responding.
Children’s Privacy
Our website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18.
If we become aware that we have collected personal information from an individual under 18 without appropriate consent, we will take reasonable steps to delete it.
Third-Party Websites and Tools
Our website and services may link to or integrate with third-party websites, platforms, tools, payment processors, analytics providers, social media platforms, scheduling tools, messaging tools, or other services.
We do not control the privacy practices of third parties. Your use of third-party tools or websites is governed by their own privacy policies and terms.
Do Not Track Signals
Some browsers may send “Do Not Track” signals. Our website does not currently respond to browser-based Do Not Track signals. You may manage certain privacy preferences through your browser settings, cookie settings, or other tools.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal obligations, or business operations.
When we update this Privacy Policy, we will update the “Last Updated” date above. If changes are material, we may provide additional notice where appropriate or legally required.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Sproutly Social Inc.
10060 Jasper Avenue Northwest, Tower 1, Suite 2020
Edmonton, Alberta T5J 3R8
Canada
Email: legal@sproutlysocial.com