Social Story Scorecard | Sproutly Social

Is your social media actually working for your business?

Most businesses show up on social. Very few have a strategy, a story, and a system behind it. The Social Story Scorecard tells you exactly where you stand and what to do next.

Get my Social Story Score Takes about ten minutes. Free, instant results.

What you will walk away with

  • •Your Social Story Score across three pillars, strategy, story, and systems.
  • •A plain-english breakdown of what's working, what's not, and why it matters.
  • •A focused action plan built around your lowest-scoring areas.
  • •A clear next step if you want help putting it into practice.

Who this is for

You're posting but not sure it's doing anything

You show up consistently but the connection between social and actual business results feels unclear.

You've never had a real social strategy

Content happens reactively. You know it could be better but haven't had the time or framework to fix it.

You want an honest picture before investing more

Before hiring someone or spending more on content, you want to know where the real gaps are.

The Social Story Scorecard

Three short steps. The more honest you are, the more useful your results will be.

Step 1 of 3 About 3 minutes
Takes about ten minutes. Your results are instant and yours to keep.
Strategy Story

Answer as honestly as you can. There are no right answers here, only accurate ones.

We have a clear, specific offer that our social content is built around.
We know exactly who we're trying to reach and what matters to them.
Our social content has a clear job. We know what we want people to do after seeing it.
We plan our content in advance rather than deciding what to post day-to-day.
We track at least one metric that tells us whether social is contributing to business results.
Last five questions. These are about how your content actually gets made and managed, the behind-the-scenes stuff most people don't think about until it breaks down.
Systems and consistency
We have a regular, scheduled time when content is captured, it doesn't just happen when we remember.
One person is clearly responsible for social, it doesn't fall through the cracks when things get busy.
We post consistently, our audience doesn't experience long, unexplained gaps in our content.
We have a simple process for getting content from raw footage to published, it doesn't get stuck.
We review what's working at least once a month and use it to shape what we do next.
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Strategy
/ 40
Story
/ 32
Systems
/ 28

Where to focus first

Want to find out if Sproutly is the right fit for your brand?

Your score gives us a head start. The fit quiz takes three minutes and tells you exactly what working together could look like.

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