Event Coverage - Sproutly Social
Event Coverage

Your event happens once.
Make it work longer.

We arrive with a plan, capture what matters most, and deliver polished short-form content that keeps your event working long after the day is over.

What it is

Event coverage is not a video crew. It is a content brief and a plan in action — every piece is directed, edited, and optimised before it leaves our hands.

Your events produce real moments — energy in the room, stories being told, your brand coming to life in front of the people who matter most. But once the event ends, most of that disappears. A few blurry photos, maybe a quick post, and the story you worked so hard to create never fully makes it out into the world.

We arrive with a clear coverage plan already built. We capture what matters most, direct where needed, and deliver a batch of polished, platform-ready short-form videos. You leave with weeks of content done and a real record of what happened — one that keeps driving awareness long after the event itself.

What you walk away with
🎬A polished event content libraryWeeks of short-form video recaps, edited and optimised — ready to post when you need them.
✦Content that reflects your standardEvery piece is built around a pre-event brief. The energy, story, and brand are intentional — not reactive.
◎Momentum that outlasts the dayCoverage turns a high-investment event into weeks of content that builds trust and awareness.
⚡Live social presence (Premier only)Same-day Stories drafted and ready to post during or immediately after your event.
This is a good fit if you're
Hosting events that deserve to be seen beyond the room
Tired of events ending with nothing useful to post
Running conferences, brand events, launches, or networking
Not ready for a retainer but want high-quality content now
Building toward management with a strong case study
How it works
1
Pre-event callWe learn your event format, audience, key moments, and the story you want to tell.
2
Brand guidelinesYou send logos, fonts, colours, and your event schedule so everything fits your brand.
3
Coverage briefKey moments to capture, shot priority list, talking points, and content angles. You review and approve.
4
Logistics callWalk through the brief, confirm venue access, finalise the plan. Usually 20–30 minutes.
5
Event dayWe arrive, set up, and cover. Key moments, candid energy, speaker clips. You focus on your event.
6
Editing and delivery7–10 business days after second payment (3–5 for Premier). Two revision rounds included.
Choose your coverage
Half Day
Up to 4 hours on site
Content6–8 short-form recap videos
Coverage2–4 weeks of content
Delivery7–10 business days after second payment
Payment50% to book · 50% day after event
IncludedBrief, scripting, captions, 2 revision rounds
Full Day
Most popular
Up to 8 hours on site
Content12–16 short-form recap videos
Coverage4–8 weeks of content
Delivery7–10 business days after second payment
Payment50% to book · 50% day after event
IncludedBrief, scripting, captions, 2 revision rounds
Premier
8 hours on site + same-day Stories
Content12–16 recap videos + 3–4 same-day Stories
Coverage4–8 weeks + live event presence
Delivery3–5 business days after event
Payment50% to book · 50% day after event
IncludedBrief, scripting, captions, 2 revision rounds

GST (5% Alberta) added to all invoices. Billed via Stripe. Rush delivery (+20%) available on Half and Full Day. Not available on Premier.

What comes next

Event coverage is where many clients begin.

For clients who want to keep the momentum going, our Growth retainer is the natural next step — full fractional social department, on-site production, and ongoing strategy. Prefer to handle your own filming? Our Foundation retainer gives you everything else. The path is there when you're ready.

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