Event Coverage
Your event happens once.
Make it work longer.
Social-first event coverage for launches, openings, conferences, activations, and brand moments that deserve more than a recap post.
What it is
A coverage plan built before the event starts.
Event coverage is not just documentation. It is a social-first content plan for capturing the moments, people, and story your audience should see after the room clears.
Your events create real moments: energy in the room, people connecting, speakers sharing ideas, your team showing up, and your brand becoming tangible. Without a plan, those moments usually turn into a few rushed photos and one recap post.
We arrive with the coverage plan already built. We capture the moments that matter, direct where needed, and deliver polished short-form content that can support your social channels for weeks after the event.
What you walk away with
Your event becomes a content asset, not a one-day moment.
01
A polished event content libraryShort-form recap videos edited for organic social, ready to use after the event.02
Story-led coverageWe capture more than the room. We look for the people, proof points, energy, and brand moments that matter.03
Momentum after the eventYour launch, opening, conference, or activation keeps working after the day is over.04
Faster delivery optionsPremier coverage includes a faster turnaround and same-day Story assets for time-sensitive moments.This is a good fit if you're
Hosting something worth capturing properly.
Hosting a launch, opening, conference, activation, or brand event
Tired of events ending with nothing useful to post
Investing in an event and wanting content that extends its value
Looking for polished social-first coverage, not a traditional event film
Not ready for a retainer but need high-quality content now
Building toward ongoing social management with a strong content library
How it works
Clear plan, clear roles, cleaner event day.
The goal is to avoid showing up and guessing. We map the coverage before the event so the day can move with purpose.
1
Pre-event callWe learn the event format, audience, schedule, key moments, and what the content needs to support after the event.2
Brand and event assetsYou send the schedule, run of show, logos, brand details, venue information, and any must-capture moments.3
Coverage briefWe build the shot priorities, content angles, talking points, and event-day coverage plan for your review.4
Logistics confirmationWe confirm arrival time, access, parking, venue rules, event contact, and anything needed for a smooth production day.5
Event coverageWe show up ready to capture key moments, candid energy, speaker clips, attendee interactions, and brand details.6
Editing and deliveryYour short-form content is edited, captioned, and delivered within the agreed turnaround window, with two consolidated revision rounds included.Choose your coverage
Coverage options based on event size, timing, and how fast you need content back.
Full Day
Most popular
Up to 8 hours on site
Best for launches, conferences, multi-part events, or full-day brand moments.
Content12-16 short-form recap videos
Coverage4-8 weeks of content
Delivery7-10 business days after final payment
Payment50% to book, 50% due 7 days before the event
IncludedBrief, shot priorities, captions, and 2 consolidated revision rounds
Half Day
Up to 4 hours on site
Best for smaller events, focused launches, or one key window of programming.
Content6-8 short-form recap videos
Coverage2-4 weeks of content
Delivery7-10 business days after final payment
Payment50% to book, 50% due 7 days before the event
IncludedBrief, shot priorities, captions, and 2 consolidated revision rounds
Premier
8 hours on site + same-day Story assets
Best for major events where speed, live presence, and momentum matter.
Content12-16 recap videos + 3-4 same-day Story assets
Coverage4-8 weeks + same-day event presence
Delivery3-5 business days after event
Payment50% to book, 50% due 7 days before the event
IncludedBrief, shot priorities, captions, 2 revision rounds, and same-day Story assets
GST added to all invoices. Billed via Stripe. Rush delivery may be available for Half Day and Full Day coverage when scoped and approved in advance. Premier already includes a faster delivery window.
Scope clarity
What is included, and what needs to be scoped separately.
Included in event coverage
- Pre-event planning call and coverage direction
- Shot priorities, content angles, and event-day plan
- On-site social-first video capture within the booked coverage window
- Short-form recap videos formatted for organic social
- Caption writing for delivered videos
- Two consolidated revision rounds on edited deliverables
Scoped separately if needed
- Full event photography galleries or traditional event films
- Livestreaming, AV production, or full event production support
- Live publishing, account management, scheduling, or post-event reporting
- Paid ads, website use, or broader campaign usage rights
- Raw footage, source files, extra revisions, or additional deliverables
- Travel, parking, venue fees, permits, or special access costs
FAQs
Common event coverage questions.
The goal is to make the event day feel clear before we arrive.
Do you post the content for us after the event?
Not by default. Event coverage includes planning, capture, editing, captions, and delivery of the finished content. If you want Sproutly to manage ongoing posting, scheduling, community management, and reporting, our Growth package is usually the better fit. Our Foundation package can also work if you or your team can capture the footage.
Do you post live during the event?
Premier includes same-day Story assets. That means we prepare timely Story content during or immediately after the event. Live publishing to your accounts can be scoped separately if you want Sproutly to handle posting directly.
Do attendees need to sign media releases?
Your team is responsible for event permissions, attendee notices, venue approvals, speaker approvals, and any required releases. We can help flag what to think through, but the client owns legal permission to film people, spaces, and event moments.
Do we get the raw footage?
Raw footage and source files are not included by default. If you need raw footage, it can be requested as a paid written add-on before the event or before final file transfer.
Can we use the videos on our website or in paid ads?
Finished deliverables are built for organic social use. Website use, paid ads, paid boosting, billboards, broadcast, or broader campaign usage can be added through paid usage rights if needed.
What if our event schedule changes?
Small timing adjustments can usually be handled if they stay within the booked coverage window. Major schedule changes, added locations, added deliverables, extended hours, or new creative direction may require a written scope update and additional payment before work begins.
Can you travel for events?
Yes, if travel is scoped and approved in advance. Travel, parking, accommodation, special access costs, and other event-related expenses are separate from the coverage package unless your written booking details say otherwise.
How soon should we book?
The earlier the better, especially for events with speakers, multiple locations, complex run-of-show details, or venue restrictions. Booking early gives us time to build the brief, confirm logistics, and protect the quality of the coverage.
Planning an event worth capturing?
Tell us what you are hosting, when it is happening, and what you want the content to do after the event.